Oishi Ramen Ad Campaigns

I designed 6 promotional social media posts for the fictional ramen restaurant Oishi Ramen. Oishi Ramen needed to run a couple of ad campaigns on Instagram and Facebook to attract customers for their opening date and their lunch special. I had to be aware of the differences in demographics between Instagram and Facebook users when designing the ads. For the Instagram ads, I catered more to a younger audience with playful imagery for the story post, then modern, urban, cool visuals of the restaurant and food for the other 3 ads. The audience will deem the restaurant as "aesthetic" and are more likely to dine in. For the Facebook ads, I kept the typography bold, bright, and easy to read with large visuals of the food. This ensures that an older demographic can read and understand the content the ad conveys. All ads pass accessibility tests in accordance with WCAG standards.