SunBleached Corporate Identity

The objective of this project was to design a corporate identity package for the apparel company, SunBleached. This package will offer a logo with and without colour, a submark, a business card, a letterhead, an envelope, and two virtually branded apparel items. SunBleached's target audience is surfers, beachgoers, and coastal lifestyle enthusiasts aged 18–40 who live near oceans or large lakes and value performance, comfort, and stylish apparel both in and out of the water. I wanted SunBleached's corporate identity to feel natural and easy-going. The logo is a fish-surfboard hybrid to easily communicate it's a surfing apparel company, and their environmentally friendly attitude. I used a simple colour palette picked from the logo colours and repeated the surfboard and wave imagery throughout for a cohesive finish.